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Product marketing

Product marketing can be explained by the 4Ps of marketing, which are product, pricing, place and promotion. In product marketing, products are marketed to the current and potential customers. Hence, product marketing refers to the overall process, starting from an analysis of the market, to providing the product to the customer and obtaining their feedback. The objective of this process is to determine the appropriate market for the products and place them in a way that good customer response is attained.
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Service Marketing

ervices marketing refers to activities carried out by an individual, an organization or a business to promote the services it provides to its customers. The purpose of services marketing is to offer solutions to the issues or challenges experienced by its customers. It consists of business-to-business (B2B) marketing as well as business-to-customer (B2C) marketing.
Find Out The Difference

Basic Comparison

Basis for ComparisonProduct MarketingService Marketing
MeaningProduct marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment. Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration.
Marketing mix4 P's7 P's
SellsValueRelationship
Who comes to whom?Products come to customers.Customers come to service.
TransferIt can be owned and resold to another party.It is neither owned nor transferred to another party.
ReturnabilityProducts can be returned.Services cannot be returned after they are rendered.
TangibilityThey are tangible, so customer can see and touch it, before coming to the buying decision.They are intangible, so it is difficult to promote services.
SeparabilityProduct and the company producing it, are separable.Service cannot be separated from its provider.
CustomizationProducts cannot be customized as per requirements.Services vary from person to person, they can be customized.
ImageryThey are imagery and hence, receive quick response from customers.They are non-imagery and do not receive quick response from customers.
Quality comparisonQuality of a product can be easily measured.Quality of service is not measurable.
01
01
Discovery.

What’s going on in your marketplace? What are the best target markets for your product or service? Where are your current customers located? What is your competition doing? Discovery is all about doing your research and performing a detailed market, customer and competitive analysis.

02
02
Strategy.

All of the information you gather in step #1 is then used to help make your decisions as you create your marketing plans – your roadmap to success. How will you go to market? What is your overall marketing strategy and what are your individual campaign strategies?

03
03
Implementation.

This, of course, is the “meat” of the marketing process. Implementation is where you put your targeted, cost-effective marketing campaigns into action. Do you have the resources to complete the implementation in-house, or do you need to bring in third-party vendors to get the job done?

04
04
Measurement.

The measurement phase of the marketing process is where you take a close look at the results of the campaign in order to refine your strategies before moving forward. Measuring results enables you to make intelligent decisions regarding how to allocate resources for the next go-round.

service marketing

Flexible Pricing Plans

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
Basic
Basic

$ 249.99

Monthly Package

  • $500 - $999/m budget
  • 1 supported platform
  • Google Analytics setup
  • No long term contracts
  • Coordination with SEO
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Essential
Essential

$ 499.99

Monthly Package

  • $1,000 - $1,999/m budget
  • 2 supported platforms
  • Everything in Basic
  • Landing page optimization
  • Call tracking
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Growth
Growth

$ 749.99

Monthly Package

  • $2,000 - $3,500/m budget
  • 3 supported platforms
  • Everything in Essential
  • Ad copy A/B testing
  • Advanced account setup
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