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content marketing

What is influencer marketing?

We use a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
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How to find influencers and what to pay them

Much like any strategy, research is the first step. Choose the platform you want to focus on first. If you’re unsure of where to begin, we can help you identify where people are talking about your industry and brand—and help you find the most influential voices in your industry on each platform.

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Decide on goals and message

The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. However, instead of setting these broad targets as your two goals, it will be more effective to kick off on your strategy by honing in on what your brand’s needs are.

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Set a budget and management strategy

Now that you have an idea of what to pay influencers, you need to create your budget. Be sure to also factor in time for planning, executing and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It’ll involve careful monitoring and follow up.

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Review and refine your strategy

Even if your influencer marketing campaign is ongoing, you should still have pre-determined dates where you’ll measure its progress. The next part of this guide will go into how to track your results. Not all campaigns are successful but hopefully, you’ll learn with each one you create.

Verifiable results

Things You Have To Know
Before you Start

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Relevancy
Does the influencer already post about similar things to your service?
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Legitimacy
Are they legit? This means scrolling through their feed and clicking through on posts.
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Link Building

We increase the traffic, engagement, conversion and performance of your website

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Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

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Keyword Research

We select themed keywords based on user-intent to solidify rankings based on what users searches

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Link Building

We help improve website content so visitors clearly understand how it relates to their search

93%

REACH

90%

ENGAGEMENT

92%

BRAND LIFT

93%

BRAND SAFETY